Google's Speed Update and How to Tell if Your Site is Fast Enough

Did you know that Google now uses real user speed data in the Search Algorithm? That’s right — Google now collects real-world speed data through Chrome. Here’s how to tell if you’re good: Go to https://pagespeed.web.dev/ and run a test, takes less than a minute. When it’s done, you will see “Discover what your real […]

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ShortPixel: Image Optimization on Autopilot

Lighter pages is one of the major website speed factors. And more often than not, major improvements can be made by simply optimizing images. Doing it manually can be a dreadful task if you have a lot of images so naturally there are tools to help you. There's a number of plugins that will optimize […]

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How Website Speed Helps SEO and Sales

Everyone knows that today website speed can make or break your SERP rankings and sales. It can also affect what your potential customers think of your business. Let's face it - we have to keep up with our visitors' and search engines' expectations to stay at the top of the game. While there are numerous […]

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GTMetrix: New Default Speed Metric

If you've been running tests on GTmetrix lately, you may have noticed that your site speed appears to be lower (while the number of HTTP requests higher) now than before. Is it? The answer is no. A short while ago GTmetrix changed their default speed metric. In the past GTmetrix measured how long it took […]

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The secret to making Google love your site

If you want to boost your Google rankings or even get on the first page, then this may be the most important article you've ever read. Here's why. I'm going to share with you how my brand new site got on the page one of Google for several keywords in just 4 short months. And […]

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Speed Up WordPress: Removing Unneeded Redirects

When working on clients’ sites, I often see that many use www.domain.com for WordPress Address and Site Address (you’ll find these settings in your WP Admin Dashboard under Settings > General). However, most people never type in www when visiting our sites. And if that’s the case, then they get redirected from domain.com (called "root" […]

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Why embedded videos slow your site down and how to fix this

When you embed a YouTube or any other 3rd party video, your visitor's browser will need to make a number of extra requests to render your page. With YouTube, the average number of requests is 4, 3 for three different resolutions and 1 for the still image used as a video cover. It gets even […]

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Speed up WordPress: How to make your site load faster by self-hosting fonts

Update: Since the time this article was first written, Google Fonts interface has changed and the gauge described below is nowhere to be found. I'm a typography junkie. Not that I'm any good at it. But I can sure appreciate excellent typography when I see it. The right typography creates the right "selling atmosphere" for […]

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